At a Glance
Bio The path that led her to this point
Before I started The Nursery, I was pursuing a career in Interior Design.
In 2013 I organised my sister’s baby shower and she suggested that I try to make a business out of what I had done.
Knowing the ridiculous hours I had put into making my sister’s baby shower what it was, I doubted that I could make it affordable for customers or profitable for me.
As my niece grew, I thought more about the ‘baby industry’ and how, as a customer, I was not catered for by any of the major players.
I was childless, yet attending a lot of baby showers, christenings and first birthday parties.
I spent countless hours in stores saying things like “How many 0’s would an 11 pound baby that is 52cm long be?” or “What is a good present for a christening if I’m not devoutly religious myself?” and “I have a first birthday party this week-end, what are one year olds into?”
I didn’t understand why no-one was addressing people like me who had a disposable income, yet were busy so needed help buying a gift.
People who weren’t necessarily looking for a bargain but rather something that would be useful to their friend and also beautiful.
The more I spoke to friends, the more I realised that it wasn’t just me who didn’t want to spend their free time in baby mega stores.
There were friends of grandparents-to-be, single men who were finding themselves at co-ed baby showers or wanting to support a colleague and stay-at-home mums who were flat out with their own new babies.
So, I decided to give it a go and see what happened!
I researched products, I spoke to my mummy friends about which products they loved and in 2014, The Nursery launched.