July 21, 2014
Bio The path that led her to this point
Essentially I am a career marketer.
I completed a double degree in Arts/Commerce which really helped me narrow down what I liked and didn't like.
After completing my degree I managed to break into a graduate marketing role, but it wasn't easy :)
A few years ago, I took a side step and did a couple of years as an Area Manager for ALDI when they were breaking into the VIC market. I learnt so much during that time, however it confirmed that my real love was marketing.
When I started Next Marketing, I was at the cross roads of my marketing career. I had some really interesting roles, however I was frustrated about the lack of 'great bosses' (perhaps just my luck) and the narrowing of opportunities in Melbourne. All the good jobs seemed to be in Sydney and the further up the career ladder I went the less roles there were in Melbourne for me at least.
Now looking back, it was going to take a very special boss and company to be able to manage someone like me who was super organised and motivated. One role I left, I was replaced with three people.
On a flight to Perth from Melbourne many years ago, I remember working straight for three hours and when I finally stopped the guy sitting next to me asked me what I did. When I told him he couldn't believe that I was an employee. Perhaps it was meant to be.
I left the corporate world (2008) just when marketing really started to change. The digital explosion was just starting.
Now as a business owner I am responsible for my career development and as such I have been able to keep up - and I am grateful that I haven't been left behind.
I started Next Marketing always with the intention of it being bigger than me - that has certainly been a lot harder and slower than I 'expected' however now that 'its happening' - I am very grateful.
It is also always a thrill to get recognised by the Industry and Next Marketing has also recently been granted 'Google Partner' status.