Bio The path that led her to this point
I’ve always been a creative, it’s my calling.
I grew up with a family who encouraged my artistic endeavours and I spent most of my teen years holed up in the spare room (which had been converted to ‘my studio’) creating and dreaming of what my life as a Visual Designer was going to be like.
I was also highly influenced by my Grandma who worked as a Ticket Writer in the fashion industry during 50’s and 60’s Melbourne.
Her stunning hand lettering was used predominantly by Sportsgirl and I’m still lucky to have some of those pieces, now framed obviously!
I graduated from Swinburne School of Design with First Class Honours in 1996.
That means I’m clocking almost 20 years of experience in the design industry having worked previously in advertising, design, marketing and IT. You could say I’ve done my yards!
I’ve run my business Imageffect for 10 years.
That’s a long time to successfully run a design studio and over that time I’ve come to realise that I am a singular designer.
I like to work autonomously with my clients from the design briefing and right through the creative towards design approval.
I like being an ‘everything’ and I like to be the one who is responsible for my clients satisfaction.
The bulk of work I’ve completed under the Imageffect banner has been branding for mid-size businesses and corporate partners.
I get really excited over a new branding job and love the process of getting inside a clients head to work out what makes them unique and how I can encapsulate that visually.
Even as a 15 year old I wanted people to come to me for my style of work and that's exactly what has happened. Clients approach me because they want a clean and contemporary business brand developed.
Most recently I’ve gone back to my roots and started to hand letter again and I’ll be super excited to launch my stationery brand ‘Whimsie & Bliss’ in February this year. So keep an eye out for that!
In my spare time I’m a budding country folk singer.
I still have big dreams, love food (especially the healthy organic stuff) and I am on a journey to find my zen space amongst a busy family life.