June 23, 2015
At a Glance
Bio The path that led her to this point
I have always loved writing...but a love for the written word is not enough.
After completing a Diploma in Journalism at Macleay College, Sydney, I decided to commit to the Bachelor life and embraced full-time university study.
I'm the proud owner of a Bachelor of Mass Communications, but my real writing chops were gained in the trenches. Where they should be.
I interned like a machine while I was studying, and spent time at Yen Magazine, Pages Digital and Studio Magazines - just to name a few!
I've worked as a marketing administrator for nation-wide coffee franchise Aroma Cafe where I managed all of their social media channels, wrote all of their advertising copy + and crafted a weekly newsletter for all franchisees.
I held the position of Content Marketing Executive at internet super-biz Melbourne IT, where I implemented numerous email marketing campaigns. I was also part of a team who developed their brand-new website - copy + information architecture and all.
AND, I've worked at #1 Australian publisher Pedestrian.tv as an account manager for Sportsgirl, one of Australia's most-loved retail brands.
I co-managed an online audience of 450,000+, developed a highly successful Instagram strategy, and crafted some perfectly pithy prose for an audience of 20-something females.
I'm a copywriter with marketing smarts, which means I approach all that I do from a strategic perspective. What I write will deliver results for you, because I've done it before for others just like you.