Bio The path that led her to this point
I'm an independent business journalist & wordsmith, writing for Australian and international magazines and newspapers, and also for businesses and brands needing a wordsmith to create beautiful content.
I landed a newspaper cadetship right out of school and learned my craft from some pretty traditional and hard-nosed editors, whom I still admire today.
I spent most of my 20s chasing ambulances and police cars to crime scenes and house fires for newspapers, which I loved.
During these years, I read perhaps every single Australian true crime book ever released.
After eight years in papers, I took a job in Melbourne as a senior journalist working for a publishing group of 33 titles, landing on their flagship magazine writing about marketing, advertising and media.
For the next five years, I roamed between the high rises of Melbourne between big name ad agencies interviewing creative legends, writing features and breaking news for both the magazine and new website and flying to Sydney on occasion for interviews and meetings with my colleagues.
During these years, I discovered the wonderful world of freelancing after being invited to write for a travel magazine, so spent my weekends traipsing all over Victoria writing and shooting gorgeous features, which my camera-toting husband shot for.
I began picking up some other freelance work writing features for trade titles, and was hooked on the freedom that freelancing offered.
I'd already built up a strong portfolio of clients before taking the plunge into full-time freelancing in 2009, and straight away was offered a weekly column writing about marketing for The Sydney Morning Herald.
I also wrote for various trade magazines and niche titles, and could barely keep up with the workload. Businesses, universities and large brands began approaching me too, wanting my journalism skills to help them create beautiful, engaging content for their business.
My business now has two arms - the journalism side, where I write stories for publishers, and the wordsmith side, where I write for businesses and brands, which includes ghost blogging.
I love the freedom to write for anyone I want to, and the fact that my business gives me the ability to work from my gorgeous sun-filled home office.
My tools of the trade are my trusty iPhone, Skype and internet connection, and I take the occasional interstate flight to meet my editors and clients.