Love this simple video full of practical blogging tips from Lady Melbourne (Phoebe Montague)

Phoebe is a freelance journalist with a background in fashion design. She’s from Melbourne but has traveled the world and lived in Sydney and London. After running her own label for 7 years, she now focuses her time on her blog and freelance writing assignments.

In this video she reveals her advice when asked that question we all love to hear the answer to – “How do I create a successful blog and get more exposure?”

Highlights

Here’s some points from the video if you haven’t got time to listen all the way through.

• Phoebe has been blogging for 4 years – it wasn’t an “overnight success”
• Growing a successful blog takes hard work, good original content. If you look at successful blogs they will have a unique point of difference and good quality content.
• Learn how to communicate online
• Make your paragraphs short
• Keep your posts concise – around 200 words
• Be clear about what you’re doing – it will help your audience understand and come back
• Must be consistent and persistent for a blog to grow – the quickest way to lose an audience is to stop posting
• You have to be consistent and keep to a regular schedule
• What if you’re blogging part time? In your profile tell people when you’ll be updating – once a week or twice a week etc. be open with your readers and let them know where you’re at
• People invest their time in you when they come and read your pages – make it worth their while and keep them involved and engaged in what you’re doing
• Look at networking with other bloggers – commenting and getting involved in social media – Twitter, Facebook and niche communities is crucial to exposing people to what you’re doing
• Successful bloggers started with a couple of visitors too – so don’t lose heart