How sweet are these handmade swing tags from new online shop Emerald + Ella?

The answer, in case you were wondering, is very. They become even sweeter when you hear the story behind them.

Opening a homewares shop has been a long held dream of food stylist, Jane Collings. When she heard about her daughter opening an online shop, Jane’s mum got in on the action.

My mum loves collecting old books, letters, sewing patterns, maps, music scores etc. So when I started using rubber stamps to decorate paper shipping tags she was inspired to very patiently cut out her vintage paper goods and turn them into very cute gift tags.

I tend to use them as little gift tags attached to presents, packaged baked goods or even pegged to a thank-you bottle of wine now and then, but they are also very cute as name tags at a table place setting.

It is a labour of love really and she spends days pressing the creases out of the vintage patterns and searching through op shops for old maps and other bits. She has only been making them since the beginning of the year when the idea for my website began.

Ah huh. Gorgeous and sweet. Check out the goods at Emerald + Ella online now.