July 10, 2014
At a Glance
Bio The path that led her to this point
I'm a bright-eyed, soft-spoken Sydneysider with a penchant for romantic comedies (both books and films), hula hooping, yoga and dream-chasing. And although I'm sure I spent more time scribbling in my journal than I did breathing as a child, it didn't occur to me until I was 21 that I could actually turn my passion for words into a career that I'd cherish forever. And even then, I definitely didn't realise the form that my writing would take until much later.
After spending my early twenties dabbling with a psychology degree and enjoying careers that had elements of writing such as advertising, journalism, communications and even administration, I discovered that although the corporate world was fast-paced, exciting and interesting, it wasn't the right place for me. Slowly but surely, my enthusiasm about heading out to a 9-5 job with limited flexibility and little to no creative freedom had faded. Instead, I was left feeling decidedly disenchanted about climbing the corporate career ladder.
Taking the bull by the horns, I poured my passion into building my first copywriting business and began writing for magazines, businesses, friends, family and anyone else who dared incite my writing furore.
Writing was the one thing that lit me up; that allowed me to slip into that ethereal other space some psychologists refer to as "flow", where everything is in complete synergy and the outside world completely fades into the background.
And so after much gentle prodding, poking and guiding from the universe, at the age of 26 I decided to shift the direction of my copywriting business, jump in full-time, and devote my energies to writing for soul-centered businesses across the globe.
Wild Spirit Co. is my offering to the earth. It's an intuitive and wildly spirited copywriting biz that fist bumps with game changers, earth shakers and effervescent, soulful businesses from across the globe.
At Wild Spirit Co, I do everything from branding and developing a unique voice for your biz, to blogging, website copywriting and re-writing, article writing, e-book and e-course development and writing, editing, proofreading, marketing and sales writing and more.
But my ultimate passion is storytelling and I love helping soulful businesses create a special space in this beautiful universe to meaningfully connect with others.
Q&A Insider advice & tips
What's been your greatest achievement to date?
Besides Wild Spirit Co., it would have to be creating and launching my own digital wellness magazine, Happiness + Wellbeing. It's my way of changing the world for the better by inspiring women across the globe to live a healthier, happier and more spirited life.
What's been your biggest challenge so far?
The hardest decision I ever made was to ditch working for others in secure, well-paid but uninspiring jobs and embrace starting my own business. It is, and continues to be, a huge leap of faith and I like to joke that the last few years have been an intense MBA style experience for me.
Best lesson you've learned along the way?
Don't get caught up worrying about the little things that appear to go wrong. Everything, and I truly mean everything, is a blessing in business. Even if it's very much in disguise! Oh, and don't believe the lies: there is no such thing as failure.
A website, book or resource that has helped you in your business or inspired you and why?
Definitely Instagram! For a geeky introvert like me, it's the perfect space to connect with like-minded souls and discover new ideas, businesses, individuals and products. I can't tell you how many collaborations have been born from interacting with people on Instagram. It seems to be a much more supportive space than other social media sites too.
Which person or brand do you most admire and why?
Oh, there's too many! Frank Body for their awesome branding (have seriously never seen a brand with so much personality), The Collective + Lisa Messenger for having successfully launched and created a kick-ass, stylish women's business magazine and also charities like Animal Australia for giving animals a voice.
What advice would you give someone starting an independent business in your industry?
Don't give up. There will be so many times in the beginning when you feel like it's been a waste of time or like things are never going to go the way you planned, but the only way to turn your dream into a reality is to keep trying. Keep working, keep hustling and keep believing in yourself.
Finish this sentence
Everything changed for me when…
My Mum had a heart attack. It was just before Christmas and our entire family was thrown into utter turmoil. Experiences like this show you what's really important in life and at the end of the day the biggest question to ask is, "Why not?". Why not start a business, travel the world, elope with your soulmate, go skydiving or chase your dreams? Why not?
Needless to say, a few months after my Mum's heart attack (which she recovered from beautifully), I launched Happiness + Wellbeing Magazine, wrote a romantic fiction book and came up with the initial concept for Wild Spirit Co. My butt was definitely kicked into gear!