Bio The path that led her to this point
I was a critical care nurse for 15 years before having my first child.
I travelled the world and lived in Europe for several years, working in the Operating Room.
Nursing allowed me to see the world and see people at their most vulnerable, a privilege and a responsibility that I took seriously.
Even though nursing was good to me, I always had a leaning towards the creative side of life and threatened to open my own shop for years!
I stopped working to have my two children and in that time got serious about starting this shop that I had been talking about for so long.
But time passed and I was busy with the kids, it got too hard.
Then one day, I had a devastating phone call from my mum telling me that my Dad had been taken to hospital following a car accident.
We rushed to the hospital but unfortunately he had already died, a suspected cardiac arrest at the wheel of his car.
After the shock and total disbelief that followed for a year afterwards, I found I had more courage than I ever had before and decided to pursue my dream.
Another year later The Greater Good launched. Thanks Dad.
Q&A Insider advice & tips
What's been your greatest achievement to date?
My kids, hands down.
What's been your biggest challenge so far?
Time management! Trying to fit an online business into family life requires serious energy and passion as it is non-stop all areas.
I would have to say I didn't realise how much time social media requires but also pleasantly surprised at how many sales it can generate!
Best lesson you've learned along the way?
I wish I had more confidence in my own vision for what I was aiming to achieve. Don't pay other people to do what you could do yourself with just a small amount of guidance.
A website, book or resource that has helped you in your business or inspired you and why?
I find the internet has everything you ever need to get inspired and be informed.
I also read The E Myth Revisited - Why Most Small Businesses Don't Work and What to do About It written by Michael E Berber.
Mostly I like talking to other like minded people who have taken the leap into being business owners themselves.
Which person or brand do you most admire and why?
Sass and Bide for going from street markets to global success mega brand and managing all aspects of family life along the way.
What advice would you give someone starting an independent business in your industry?
Ask yourself if you can live and breathe your idea every day. You have to be passionate about what you mean to do because it will drive you when you think you have nothing left. Then go for it!
Finish this sentence
Everything changed for me when…
We featured in Inside Out magazine after only launching a few months earlier.