Bio The path that led her to this point
I'm an independent business journalist & wordsmith, writing for Australian and international magazines and newspapers, and also for businesses and brands needing a wordsmith to create beautiful content.
I landed a newspaper cadetship right out of school and learned my craft from some pretty traditional and hard-nosed editors, whom I still admire today.
I spent most of my 20s working in newspapers, chasing ambulances and fire trucks with a photographer in tow at any hour of the day or night.
After eight years in papers, I took a job in Melbourne as a senior journalist working for a publishing group of 33 titles, working on their flagship magazine writing about marketing, advertising and media.
For the next five years, I roamed between the high rises of Melbourne between big name ad agencies interviewing creative legends, writing features and breaking news for both the magazine and new website and flying to Sydney on occasion for interviews and meetings with my colleagues.
During these years, I discovered the wonderful world of freelancing after being invited to write for a travel magazine, so spent some weekends traipsing all over Victoria staying in amazing accommodation and writing travel features, with my husband taking the photos.
I began picking up some other freelance work writing features for trade titles, and was hooked on the freedom that freelancing offered.
I'd already built up a strong portfolio of clients before taking the plunge into full-time freelancing in 2009, and straight away was offered a weekly column writing about marketing for The Sydney Morning Herald.
I also wrote for various trade magazines and niche titles, and could barely keep up with the workload. Businesses, universities and large brands began approaching me too, wanting my journalism skills to help them create beautiful, engaging content for their business.
My business now has two arms - the journalism side, where I write stories for publishers, and the wordsmith side, where I write for businesses and brands, which includes ghost blogging.
I love the freedom to write for anyone I want to, and the fact that my business gives me the ability to work from my gorgeous sun-filled home office.
My tools of the trade are my trusty iPhone, Skype and internet connection, and I take the occasional interstate flight to meet my editors and clients.
Q&A Insider advice & tips
What's been your greatest achievement to date?
Being asked into the head office of BRW magazine for a photo shoot as a regular contributor. And having my website designed and built by a creative genius to showcase my work which enables me to filter interviews in my Pitch Me Monday sessions.
What's been your biggest challenge so far?
Adopting to the dramatic changes in the journalism industry.
So many freelance journalists bemoan the lack of work in the Australian market, or complain about the pay rates being offered, which frustrates me. Like anyone, we're running a business, and you've got to stop whinging and adopt to the changes in the market and get on with it.
Best lesson you've learned along the way?
Get an awesome website from the outset, show samples of your work and don't underestimate the value of some generous testimonials from your clients.
A website, book or resource that has helped you in your business or inspired you and why?
My husband, who is my business adviser and accountant. His advice on quoting for big jobs in those early days was priceless.
Which person or brand do you most admire and why?
I really admire website Mumbrella, which launched when online news platforms were pretty new and has blown the media and marketing publishers out of the water. It's now a category leader.
What advice would you give someone starting an independent business in your industry?
Know what your clients value from you, and give them top quality every single time.
Find ways to use your time more efficiently, outsource aspects of your business that you need to, get a great website and get yourself to a level when you can become a FreelancePro member as quickly as you can.
Having a niche also helps.
Finish this sentence
Everything changed for me when…
I discovered that you could carve a niche and healthy living out of freelancing.