At a Glance
Bio The path that led her to this point
Coming from a traditional corporate background and government work, after time in hospitality, I have always had a background love of the creative, especially writing.
I started writing, designing and putting the finished product of in-house news onto social media; next came the fascination with web design.
Encouraged by my amazing mentor, I struck out part-time into my own business, working with the online beauty business, bellabox, as their Managing Editor, and writing for a number of online magazine sites as a columnist while I volunteered social media and website design skills to friends to get some experience.
The 'Web Witch' was born, along with a confidential clientele who found their blogs suddenly gained a following once the ghostwriter with the mostest was on board.
These days I specialise in overhauling small to medium businesses; taking their brand back to basics and working out their true message, before redesigning and re-establishing them as a force to be reckoned with, from their overall look and feel to their message on social media, online, in print, and in person.
You are your brand. Your brand is you. Make sure that from head to toe, or A to Z, it reflects the best of what you have to offer.
Q&A Insider advice & tips
What's been your greatest achievement to date?
Maintaining a loyal client base who respect my work and knowing that my business has grown purely through word of mouth. That's a really fantastic feeling.
What's been your biggest challenge so far?
Keeping my own business going despite serious illness. It can be hard sometimes to find your own way without the security of sick leave and that corporate structure behind you.
Best lesson you've learned along the way?
To trust my gut. ALWAYS. The few times I haven't, disaster has struck. It's a really hard lesson to learn.
A website, book or resource that has helped you in your business or inspired you and why?
The Harvard Business Review website is a brilliant one stop shop of knowledge. It's current, well-researched and more to the point well curated. Geek central!
Which person or brand do you most admire and why?
Janine Garner is my business hero. I have watched her take a great concept and turn it into something that myself and a lot of other women in business not only respect but rely on. Personally she inspires me to do my best every day in my own dream of success.
What advice would you give someone starting an independent business in your industry?
Do your research! Make sure you understand what you're getting into. Do you have the skills and the perseverance to cope with uneven work flow? Can you break down a brand without offending the person who built that dream? Can you equally make it into something better? Do you have great attention to detail? You MUST want this.
Finish this sentence
Everything changed for me when…
I saw something I had ghostwritten being quoted third-hand by a very, VERY big name internationally. I realised I had what it took to be the voice of successful entrepreneurs and to make what they said, and how they looked, sing.