At a Glance
Bio The path that led her to this point
After a colourful career as a production manager in the television industry – tackling major networks like Channel [V] + Music Max, Channel 9 Today Show and A Current Affair and NBC in London – I met my husband Lachy while working on a little show called Survivor.
He was (and is!) a talented cameraman and I was a logistics superstar. Together, we were the perfect team.
We created a family – three incredible kids & our dog Benji - and a luxury wedding film company, in that order. For 10 years, we crafted brilliant high-end films for brides and grooms.
My husband was the cameraman and I was the client manager. While I absolutely adored working with my brides, I was hungry for something more, something hands-on. I was ready to jump behind the camera and dive into the wild “day of” wedding scene.
I started experimenting with new video technology and vintage filmmaking. When I held a camera in my hand, I felt a major adrenaline rush, a total high, and I knew I was hooked for life.
It was time for me to stop hiding behind the desk and time to start helping brides in a whole new way. I launched Samantha Fletcher Films and never looked back.
So here I am today…
An adventurous & sentimental gal seeking the truth behind every love story and capturing it on film for the world to see.
What you should know about me…
1. I adore fresh sheets, coconut water, and swimming in the salty sea. Seriously, if I’m not at my laptop, I’m probably at the beach splashing around with my three little ones.
2. My husband and I were married on the Bow Bridge in Central Park, NYC. Did I mention I’m obsessed with New York? I will live there one day soon.
3. I secretly aspire to shimmy my hips like Beyoncé. To quote the one-and-only B, “I don’t like to gamble, but if there’s one thing I’m willing to bet on, it’s myself.”
That’s it. That’s all of me.
Q&A Insider advice & tips
What's been your greatest achievement to date?
Managing to remain somewhat sane after having 3 children and run a small business for 10 years would have to be my greatest achievement. Being recognised as a leader in the industry and generating a comfortable income is a buzz.
What's been your biggest challenge so far?
I think my biggest challenge has always been and still is worrying about what other people think. Not being everything to everyone is really important and know that some people will love what you do and some won't.
Best lesson you've learned along the way?
Keep your overheads low, find an accountant you can talk to and one that you don't feel like you are in the head masters office.
Reach out to people in your industry and help one another. Join forces and collaborate on projects.
Appreciate the growth you have made and a reputation takes time to develop.
A website, book or resource that has helped you in your business or inspired you and why?
I just adore Marie Forleo and love her weekly videos and highly recommend B-School! Xero is an awesome accounting programme. Also I'm slightly addicted to Instagram and use Iconosquare to keep on top of everything.
Which person or brand do you most admire and why?
A Cup Of Jo by Joanna Goddard. I'm just crazy about New York and I find her blog the perfect balance of fashion, lifestyle, food, travel, family, weddings and arts with a dash of NYC! I admire Jo for her ability to start a blog from nothing and watching her growth. Also Fleur Wood an Aussie Fashion designer.
What advice would you give someone starting an independent business in your industry?
Reach out to people in the wedding industry you admire and ask for advice. Look at what other people are doing but don't copy, find your own way to do your thing.
Finish this sentence
Everything changed for me when…
When I stopped thinking, talking, dreaming every waking moment about weddings and keep it mostly to business hours was a massive turning point for my family. The first 5 years I ate slept and breathed weddings and now I think I have a fabulous work/life balance. Phew.