November 25, 2014
At a Glance
Bio The path that led her to this point
My first memory of wanting to be in marketing is working at my father’s work during school holidays; sending out direct mail campaigns to potential customers, putting together sales toolkits, assisting in writing copy for magazine adverts and organising events.
I was in my senior years at high school and marketing just seemed like a great career path, every day brought with it something different and you could make a real impact across the entire business.
The Marketing Director there, pointed me to a book called “The Republic of Tea” by Mel and Patricia Ziegler and said this was the marketing book of the century.
Once I read this book, I knew marketing was for me.
After completing my university degree, I commenced working in marketing at a multinational ASX Top 100 building products company.
From there, I went onto working with one of Australia’s leading lifestyle retailers and promoted to Marketing Manager looking after the Australia and NZ markets, having reached this position before I had turned 30.
Following my role there, I joined my partner in his metal importing and distribution business looking after both Marketing and Operations.
My role gave me exposure to the entire business not just in Australia, but in international markets.
Following the sale of this business, we both went into the e-commerce space with an online jewellery venture.
We once again sold this business, and this saw me go back into the corporate world in a marketing role for a ASX Top 100 healthcare company, which although it had been around for over 25 years, had never had a marketing team within its business.
During this time, my daughter started school and working five days a week in the corporate environment whilst trying to balance a family had become immensely challenging.
I decided to start my own business and with the experience and my passion for marketing, it was only fitting that I passed this onto other businesses.
I had over my career experienced times where extra marketing resources were required either during a business start-up phase or where I had an established team.
It was here the idea for providing outsourced marketing to businesses was born.
Outsourced marketing is a relatively new concept.
We are an extension of a business providing as much or as little marketing support as our clients require.
Q&A Insider advice & tips
What's been your greatest achievement to date?
On the business front, it would have to be making the move from corporate to starting my own business and seeing it grow.
What's been your biggest challenge so far?
Remembering to work on growing my business. It’s easy to get caught up in meeting the needs of your clients, and forgetting that your business needs to be marketed as well.
Best lesson you've learned along the way?
Started this business sooner. I had toyed with the idea of this business some years back, but didn’t do it then.
A website, book or resource that has helped you in your business or inspired you and why?
There are many areas I take inspiration from. However, there is one book in particular which started my journey into marketing - The Republic of Tea by Mel and Patricia Ziegler. It is a business and more specifically marketing book like no other. It is one that I still pick up today to read.
Which person or brand do you most admire and why?
The Disney brand is definitely one to be admired – a classic example of a sophisticated brand that manages to use its product, its environment, communication and behaviour tactics powerfully. It is a brand that reaches across time, cultures and ages. 'Laughter is timeless, Imagination has no age and dreams are forever...' Walt Disney
What advice would you give someone starting an independent business in your industry?
When starting out it is important that you have great networks within the industry you are targeting. Your existing contacts will be your biggest advocates.
And don’t forget that you are also marketing yourself and your business! Even though you may do this for other brands, your business is also a brand that you need to constantly work on.
Finish this sentence
Everything changed for me when…
I just started.