November 26, 2014
At a Glance
Bio The path that led her to this point
As a teenager with bad skin I started experimenting with all sorts of cosmetics and skincare to help deal with breakouts and redness.
I have surfed for over 20 years now and the sunscreen use was high so was the sun damage.
I was a Dive Master on the Great Barrier reef, then a clothes designer and then I moved into Massage Therapy.
In my late twenties, already a mother of two boys and with a keen interest in all things natural, I moved into Holistic Beauty Therapy and started to make my own products for fun.
My children would scream and run away when I would emerge from the bathroom with some food concoction spread over my face.
We traveled around Australia and I worked in several Day Spas and Studios - never really happy with having to push sales of products I didn't use myself.
An eventual move to Newcastle it was decided I would open my own Beauty Studio and run things my way, only stocking products I tried and tested.
I steered clear of the typical salon style and I became known for my more holistic personal approach.
Barefoot Beauty was born out of the frustration of buying products I could blend myself and my annoyance towards mass marketing and gimmicks.
I had been hand blending oils for years and with great feedback on the benefits of these oils I decided to create the Skin Detox System.
Q&A Insider advice & tips
What's been your greatest achievement to date?
Aside from giving birth and raising two sons it would have to be sticking to my beliefs in an industry full of gimmicks and lies (the beauty industry).
Maintaining my integrity and helping a lot of women find their deeper beauty through my holistic approach.
What's been your biggest challenge so far?
The challenge in business I find - is how success is measured.
People seeking answers from you and assuming you're successful because you have a shop or product - the idea that you are lucky when really it's down to hard work and risk taking. I say "Why not me?"
Best lesson you've learned along the way?
When I had my beauty studio I wanted it to be completely natural - everything 100% pure - but I was scared that I should follow others and so found I became frustrated and reinvented myself a few times.
I finally realised I wasn't cut out for following and that my ideas were left of centre in this industry. Which is ok.
A website, book or resource that has helped you in your business or inspired you and why?
A wonderful book called Feeding Your Skin by Carla Oates.
Which person or brand do you most admire and why?
I admire Brigdet Bardot, not only does she care immensely for animal rights she is a great female crusader (possibly unwillingly) when it comes to aging gracefully - a beautiful young women adored for her looks is now elderly and as natural as ever.
What advice would you give someone starting an independent business in your industry?
My advice would be to go with your gut feelings and pick yourself up after what could be many falls. There is always room for your vision.
As the industry heads more and more towards cosmetic enhancements figure out where you sit with that and if it is sending the right message to our young girls.
Finish this sentence
Everything changed for me when…
My father passed away at 58. Te helped to fund my business ideas and always said it's better to try and fail than to not try at all.
Life is short. He's not around now to see how diverse I have become with my several little business all taking off at once, but I know he would be proud.