June 23, 2015
At a Glance
Bio The path that led her to this point
I have always loved writing...but a love for the written word is not enough.
After completing a Diploma in Journalism at Macleay College, Sydney, I decided to commit to the Bachelor life and embraced full-time university study.
I'm the proud owner of a Bachelor of Mass Communications, but my real writing chops were gained in the trenches. Where they should be.
I interned like a machine while I was studying, and spent time at Yen Magazine, Pages Digital and Studio Magazines - just to name a few!
I've worked as a marketing administrator for nation-wide coffee franchise Aroma Cafe where I managed all of their social media channels, wrote all of their advertising copy + and crafted a weekly newsletter for all franchisees.
I held the position of Content Marketing Executive at internet super-biz Melbourne IT, where I implemented numerous email marketing campaigns. I was also part of a team who developed their brand-new website - copy + information architecture and all.
AND, I've worked at #1 Australian publisher Pedestrian.tv as an account manager for Sportsgirl, one of Australia's most-loved retail brands.
I co-managed an online audience of 450,000+, developed a highly successful Instagram strategy, and crafted some perfectly pithy prose for an audience of 20-something females.
I'm a copywriter with marketing smarts, which means I approach all that I do from a strategic perspective. What I write will deliver results for you, because I've done it before for others just like you.
Q&A Insider advice & tips
What's been your greatest achievement to date?
Personally? Nailing an unassisted handstand.
Professionally? Every client is an achievement :)
What's been your biggest challenge so far?
Rebranding and finding my niche.
Best lesson you've learned along the way?
Hire a pro to do your design, branding and copywriting! DIY can work if you're a creative wunderkind. Chances are, you're probably not. Leave it to the pros.
A website, book or resource that has helped you in your business or inspired you and why?
Which person or brand do you most admire and why?
I dislike pedestals.
What advice would you give someone starting an independent business in your industry?
Don't rush. Do your research. Plan for it. Take your time.
Finish this sentence
Everything changed for me when…
I quit my full-time job and made Mondays sleep-in day.