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Helping women in business & female entrepreneurs use the internet for business | Signup | Login | Log out |
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Meet the Editor
My goal is to empower business owners to use the internet for business - helping women in particular achieve their personal goals and change their world.
The Short Story
Clare Lancaster is an online business consultant, writer and the editor of womeninbusiness.com.au.
Her interests include living an authentic life, teaching about online business in an accessible way, watching people dream big dreams and making them happen.
She has worked online since 2001, is a regular columnist for Nett Magazine, the owner of several online businesses and was recently recommended as 1 of 30 women entrepreneurs to follow on Twitter by Forbes.
Clare lives in Brisbane, Australia.
The Long Story
Hi, my name is Clare Lancaster and I'm the owner and editor of womeninbusiness.com.au.
As a small business owner myself, I know that the support of like-minded people helps propel our achievements and encourages us to reach for great heights. I also know that education = empowerment and all businesses need promotion. I wanted to create a place where women in business and female entrepreneurs could enjoy all of these things.
I’ve always been fascinated by business and I believe in the idea that you can earning a living by following your passions. Of course, that involves hard work, dedication and commitment to doing whatever that is really, really well.
I’ve been working on the internet since 2001 - in full time employment. I always knew that I would own my own business one day so I spent my time working for the man collecting observations and learning from other people's successes and failures.
In late 2008 I decided the time was right and launched my own consultancy - Dot Marketing - focusing on online strategy and online marketing for small business.
There is no life/work separation. It's all life.
I strongly believe that women should define what success means to them and find their own path to achieving it. In a way that encourages living your life where work is not a separate channel but an extension of who you are – be that as a business owner or as an employee.
Life’s too short to live only after 9-5pm and on weekends so how ever you choose to earn your living make sure it makes you happy, reflects who you are and uses your power for good. If it doesn't right now - you can always change it.
Women in online business
With a background based in online business and marketing I want to use this site to encourage women to use the internet in their business.
Whether you're running a business that operates solely online or you want to know how the internet can improve/promote/grow your business - this is the place to be.
Get in touch
Follow me on Twitter
If you're using Twitter please follow me for online business and marketing tips plus bits and pieces of everyday life.
Read my blog
I write about social media, online business, internet marketing and more at www.clarelancaster.com.au.
Contact me
Use the contact form on this website to get in touch.
In the media
Nett Magazine Columns
I write a regular column each month for Australian business magazine - Nett Magazine.
Think small to make it big
Nett Magazine | November 2009
Trying to get to number one in the search engines? You’re wasting your time. I learned the hard way that you’re better off targeting specific customers looking for particular things.
Is your website ready for social media?
Nett Magazine | October 2009
Is your website stuck in the online brochure phase? Perhaps you created it a few years ago when having a website was considered just another marketing activity to check off the list. If so, perhaps it’s time to update.
Boost your care factor
Nett Magazine | September 2009
The secret to success in online business is gaining people’s trust. Luckily, that’s a lot cheaper and easier to do than running big ad campaigns or hard selling. Doing business online is personal…
Five lessons from the chook shed
Nett Magazine | August 2009
Online business is just like the regular kind. Working for a company that sold poultry farming equipment to farmers taught me traditional business lessons that apply perfectly to your firm.
Australian & International Media
30 Women Entrepreneurs to follow on Twitter
Forbes | November 2009
I was featured in Forbes.com as one of 30 entrepreneurs to follow on Twitter – the only Australian to appear on the list.
Tweeting their brands
ABC International TV & Radio | October 2009
I was interviewed for an international ABC broadcast story called “Tweeting their brands”.
The interview was broadcast via television and radio to 41 countries in the Asia Pacific region.
My Twitter Experiment
Virgin Blue Voyeur Magazine | May 2009
Twitter-savvy businesswoman Clare Lancaster gives Glenn Wheeler some valuable but no-nonsense advice on how he could tweak his Tweets for better blogging and a better business.
Social Media for Beginners
Dynamic Business Magazine | May 2009
If you think Twitter and Facebook are just for teenagers, you’re missing a massive trick. If you’re still not up to speed, here’s a guide to what Web 2.0 can do for your business.
