May 8, 2013
At a Glance
Nikki owns Styling You, a blog that helps busy women find, look and feel their best everyday, established in 2008.
Bio The path that led her to this point
I started out as a graduate cadet journalist, working in regional Queensland, following a three-year journalism degree.
Two years later I moved to the Sunshine Coast where I worked at the Sunshine Coast Daily for the next 20 years. I worked in roles that ranged from general reporting, through to sub-editing and in the latter years, magazine editing and fashion and beauty writing.
I had a "now or never" moment mid-2008 and decided to resign and launch my own home-based business - a personal styling business.
At the time I had a friend create a "website" for me. I told him I wanted a site that I could frequently update myself. He said I needed a blog, so that's what I got and I'm so grateful I did.
Within two years I'd realised what this blogging thing was about, I changed the way I wrote posts (more personal with the aim of being more engaging), I worked on building my community on the blog and on social media networks and in 2011 this culminated in being judged Australia's Best Blog by the Sydney Writers Centre.
In five years, my blog has grown from zero visitors to 90,000 unique visitors a month (mostly Australian) and two years ago I became a full-time blogger, no longer seeing personal styling clients and concentrating just on writing for my blog.
My main source of income is now advertising and sponsorship, sold on my behalf through my Sydney-based agent.
I happily still work at home. It really suits the flexibility I need with working around my family.