May 23, 2013
At a Glance
Bio The path that led her to this point
I did Business at Canberra Uni (then CCAE) and started my career in Advertising with Mojo in Sydney.
After more than 20 years working on some fantastic brands and incredible creative campaigns - I could feel the industry changing and realised that the role of Account Management had changed dramatically from the one I had loved.
I had been a full-time working mother throughout my advertising career and my son leaving school gave me a chance to regroup and reassess.
Somewhere in my travels I came across an orange laptop bag. Its colour was its most redeeming quality!
I lost count of the number of times I was asked by women where I found it.
It seemed that other business women were sick of boring, expensive, business bags and accessories.
I was siting at my desk when I realised in a 'light bulb' moment that there could be a business idea in that orange laptop bag. So My Best Friend is a Bag was born.
The name came from the fact that a great business bag is just like your best friend.
Always by your side, shares all your secrets, keeps you on track and helps you look good!
All the preliminary work in determining whether the business was viable like researching the idea, developing the business plan, registering the name, designing and sourcing the manufacturer for the first range was done in my spare time.
Then in early 2012, I bit the bullet, gave up my paying job and I started working on the business full time.