| A fresh perspective for women in business & entrepreneurs |
Become a member |
 |
THE BOSS OF YOU
EVERYTHING A WOMAN NEEDS TO KNOW TO START, RUN & MAINTAIN HER OWN BUSINESS
By Emira Mears & Lauren Bacon.
About:
Female entrepreneurs start businesses at twice the rate of their male counterparts, and in this book they will find a practical compendium of everything there is to know about launching and sustaining a small business.
Mears and Bacon emphasize building an individualized business plan and developing a firm foundation by establishing clear goals, frankly evaluating your skills and refining answers to the Big Questions: what are you really selling? Who is your target audience? How should you best package your business's public image?
The authors cover the fundamentals of crafting a mission statement, developing branding, handling finances and legal issues, hiring good employees and expanding your business with admirable clarity, bolstered by success stories, helpful exercises and sample budgets.
Women with dreams of owning their own businesses and looking for a place to start will find much to aid them - and much to enjoy - in this thoughtful guide.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
What Clare says:
I bought this book when I was going through the planning and startup stage of my first business.
Although there are some topics specific to the US (e.g. tax requirements) - I found their structured approach and frank advice really useful.
What you say:
Leave your comments or reviews
BECOME A MEMBER
Join to get the weekly newsletter, exclusive discounts and free advice. Find out why.
ABOUT
A fresh perspective for women in business. Creative, unconventional and clever - just like you. We love online business, dreaming big and making things happen.
