| A fresh perspective for women in business & entrepreneurs |
Become a member |
 |
Trust Agents
How to tap the power of social software and networks to build your business
By Chris Brogan & Julien Smith.
About:
In Trust Agents, two social media veterans show you how to tap into the power of social networks to build your brand's influence, reputation, and, of course, profits.
Today's online influencers are web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online.
The book shows how people use online social tools to build networks of influence and how you can use those networks to positively impact your business.
Because trust is key to building online reputations, those who traffic in it are "trust agents," the key people your business needs on its side.
- Delivers actionable steps and case studies that show how social media can positively impact your business
- Written by authors with over ten years of online media experience
- Shows you how to build and wield influence online to benefit your brand
- Combines high-level theory with practical step-by-step guidance
If you want your business to succeed, don't sit on the sidelines. Instead, use the Web to build trust with your consumers using Trust Agents.
What Clare says:
Chris Brogan is a leader when it comes to teaching us how to use Social Media for business in an authentic way.
Of course, being authentic online is the only way that works. Read this.
What you say:
Leave your comments or reviews
BECOME A MEMBER
Join to get the weekly newsletter, exclusive discounts and free advice. Find out why.
ABOUT
A fresh perspective for women in business. Creative, unconventional and clever - just like you. We love online business, dreaming big and making things happen.
