July 21, 2014
Bio The path that led her to this point
Essentially I am a career marketer.
I completed a double degree in Arts/Commerce which really helped me narrow down what I liked and didn't like.
After completing my degree I managed to break into a graduate marketing role, but it wasn't easy :)
A few years ago, I took a side step and did a couple of years as an Area Manager for ALDI when they were breaking into the VIC market. I learnt so much during that time, however it confirmed that my real love was marketing.
When I started Next Marketing, I was at the cross roads of my marketing career. I had some really interesting roles, however I was frustrated about the lack of 'great bosses' (perhaps just my luck) and the narrowing of opportunities in Melbourne. All the good jobs seemed to be in Sydney and the further up the career ladder I went the less roles there were in Melbourne for me at least.
Now looking back, it was going to take a very special boss and company to be able to manage someone like me who was super organised and motivated. One role I left, I was replaced with three people.
On a flight from Melbourne to Perth many years ago, I worked straight for three hours and when I finally stopped the guy sitting next to me asked me what I did. When I told him he couldn't believe that I was an employee. Perhaps it was meant to be.
I left the corporate world (2008) just when marketing really started to change. The digital explosion was just starting.
Now as a business owner I am responsible for my career development and as such I have been able to keep up - and I am grateful that I haven't been left behind.
I started Next Marketing always with the intention of it being bigger than me - that has certainly been a lot harder and slower than I 'expected' however now that 'its happening' - I am very grateful.
It is also always a thrill to get recognised by the Industry and in 2014 I was a State Winner in the Australian Marketing Institute’s Award’s for Excellence program. In addition to the win that year, I was also National Finalist and State Finalist. It was third time lucky as I had been State Finalist in 2012 and 2013.
Next Marketing has also recently been granted 'Google Partner' status.
Q&A Insider advice & tips
What's been your greatest achievement to date?
Getting to number 1 on Google for really tough keywords like marketing agency and marketing consultant. All of a sudden people were calling me - rather than me calling them!
It took serious effort for 12 months to get to number 1, and is a lot of hard work to maintain it now, however it really did change my world.
What's been your biggest challenge so far?
Growing from absolutely nothing. I have had to do everything myself from scratch.
When I quit my last "real job", I didn't even have a laptop - let alone a business name or URL. I had always worked in house, so I had no client database, no LinkedIn profile.
I literally started my business from the local library on a shared computer!
Best lesson you've learned along the way?
I really didn't learn the value of time until I had my daughter in 2009 when I suddenly had a lot less of it (time, that is).
There are many activities that are real time wasters (some networking functions fall into this bucket) and people who will want your time (and don't value it as much as you do/should).
A website, book or resource that has helped you in your business or inspired you and why?
I am really loving Xero (accounting program) at the moment, it has been a real value add to my business and for a person who is not strong in the 'numbers department' - it has really made accounting and bookkeeping super easy.
Which person or brand do you most admire and why?
Nikki Parkinson from Styling You for turning a blog into a business and doing it with such professionalism
What advice would you give someone starting an independent business in your industry?
Invest heavily in your brand and manage your time really well.
Finish this sentence
Everything changed for me when…
Next Marketing got to number one in Google and I made the decision to move my business all in-house. Both happened about the same time!